1. Information We Collect

We collect information in several ways, including:

• Information you provide directly through forms (e.g., appointment booking, contact forms, newsletter signup), such as:

  • Name

  • Email address

  • Phone number

  • Reason for visit or symptoms

  • Insurance information (optional)

• Automatically collected data via cookies and analytics tools:

  • IP address

  • Browser type

  • Device type

  • Pages visited and time spent

  • Referring URL

2. How We Use Your Information

We use the information we collect to:

• Confirm and manage appointments

• Respond to inquiries or messages

• Improve website functionality and user experience

• Send appointment confirmations or updates

• Analyze website performance and visitor behavior

• Run marketing and remarketing campaigns

• Ensure website security and spam prevention

We do not sell or rent your personal information to third parties.

3. Use of Cookies & Tracking Technologies

Our site uses cookies and similar technologies to:

Improve Functionality
We use WordPress and plugins that set cookies for layout preferences, security, session storage, and accessibility features.

Measure Performance
We use tools like Google Analytics and Facebook Pixel to understand how visitors interact with our site.

Marketing & Remarketing
We may use:

• Google Ads tags for audience retargeting and ad personalization

• Facebook Pixel to reach users with relevant social media ads

Live Chat & Customer Support
We may use a live chat widget (e.g., Tidio, Drift, or similar), which may collect chat transcripts and basic info like your name and browser location.

Spam & Security Protection
Our forms use CAPTCHA or spam protection tools like Google reCAPTCHA to prevent abuse and malicious activity.

Website Optimization
Performance tracking cookies help us test layout changes (A/B testing) and reduce load times across devices.

You can control or delete cookies via your browser settings at any time.

4. How We Store and Protect Data

We take data security seriously. Your information is:

• Stored on secure, firewall-protected servers

• Encrypted where appropriate

• Accessible only to authorized personnel

We retain data only as long as necessary for service fulfillment, legal, or operational needs.

5. Marketing & Communication Preferences

If you opt in to receive appointment reminders, newsletters, or promotions:

• You may receive emails, SMS, or retargeted ads

• You can unsubscribe at any time via the email footer or by contacting us directly

6. Third-Party Services We May Use

These services may independently collect and store your data under their own privacy policies:

• Google Analytics / Google Ads

• Facebook / Meta Platforms

• Mailchimp or similar email marketing platforms

• WordPress plugins (e.g., Elementor, WPForms, security plugins)

• Live chat providers

• Google reCAPTCHA

We carefully select tools that are GDPR and CCPA aware, but we advise reviewing their policies for more detail.

7. Your Rights (EU/California Residents)

Depending on your location, you may have the right to:

• Access or download your data

• Request correction or deletion of your data

• Withdraw consent for data processing

• File a complaint with a regulatory authority

To exercise these rights, email us at: info@orthospine-md.com

8. Contact Us

If you have questions about this policy or your data, please contact:

Comprehensive Spine & Joint
26631 Southfield Rd, Lathrup Village, MI 48076
Phone: (248) 327-7111
Email: info@orthospine-md.com